New Delhi, February 26, 2026: The Securities and Exchange Board of India (SEBI) has issued a new circular to increase transparency on social media platforms. The move is aimed at protecting investors from misleading financial advice online.
The circular, titled “Ease of Doing Investment (EoDI)”, makes it compulsory for all SEBI-regulated entities and their agents to clearly display their registration details on social media.
What the New Rules Say
SEBI has introduced strict disclosure norms:
1. Profile Disclosure
All regulated entities must prominently display their registered name and SEBI registration number on their social media profiles or homepages.
2. Post and Video Disclosure
Every securities market-related post or video must clearly mention the entity’s registered name and registration number at the beginning.
3. Multiple Registrations
If a firm holds more than one SEBI registration (for example, both Stock Broker and Investment Adviser), it must provide a website link in its bio listing all registration details.
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Who Must Follow These Rules?
The guidelines apply to stock brokers, portfolio managers, mutual funds and asset management companies (AMCs), investment advisers (IAs), research analysts (RAs), alternative investment funds (AIFs), as well as their authorized agents and distributors.
When Will It Start?
The new rules will come into effect from May 1, 2026.
They will apply to all major platforms, including YouTube, Instagram, X, Telegram, WhatsApp groups and channels, Facebook, LinkedIn, Reddit, and Threads.
Why SEBI Took This Step
SEBI said there has been a rapid rise in financial content on social media. Many unregistered individuals have been giving investment advice without authorization.
The regulator aims to:
Stop misleading and fake investment tips
Prevent stock manipulation schemes
Help investors verify whether an adviser is genuine
Improve accountability of regulated entities online
Other Key Decisions by SEBI
On the same day, SEBI announced two more important changes:
1. Gold and Silver Valuation Change
Mutual funds must now use domestic spot prices from Indian stock exchanges for valuing gold and silver. Earlier, London benchmark prices were commonly used.
2. Mutual Fund Classification Update
SEBI introduced a revised scheme classification framework. It also announced “Life Cycle Funds,” designed to support goal-based investing.
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