New Delhi: In a fresh regulatory push, the Indian government has issued an official order directing major social media platforms to enforce transparency for AI-generated content. The order applies to platforms such as Facebook, Instagram, and YouTube.
Under the new directive, all synthetic or AI-manipulated media must be clearly identified for users. Platforms are now legally required to ensure such content carries visible labels and embedded identifiers that disclose its artificial origin.
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What the Order Says
3-Hour Takedown Rule
Social media intermediaries must now remove flagged deepfake or synthetic content within three hours of receiving a court order or official government notification. The rule applies to major platforms including Facebook, X, Instagram, and YouTube.
Mandatory AI Content Labeling
Any content that is created, altered, or enhanced using AI—whether audio, visual, or audio-visual—must carry a clear and prominent label stating that it is AI-generated or AI-modified.
Traceability and Metadata Requirements
Platforms are now required to embed permanent metadata or provenance identifiers in synthetic content. This move aims to strengthen traceability and prevent creators from hiding behind anonymity while spreading deceptive material.
User Declarations Made Compulsory
Users uploading content must explicitly declare whether it has been generated or modified using AI tools. Intermediaries are also mandated to deploy automated detection systems to verify these declarations and identify illegal material, including:
Non-consensual intimate imagery
Deceptive or impersonation-based deepfakes
Quarterly User Warnings
Platforms must issue mandatory warnings every three months, educating users about the legal consequences of misusing AI tools or circulating deepfake and misleading content.
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Why the Government Issued the Order
According to the Ministry of Electronics and Information Technology, the move aims to counter the growing misuse of deepfakes for misinformation, election interference, financial fraud, and social unrest.
By enforcing faster takedowns and creating a digital trail for AI-generated content, the government seeks to strengthen online accountability and protect public trust in digital platforms.
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