Gold Buyers Choose 18-Carat As 22-Carat Prices Soar

Gold Buyers Opt for 18-Carat Over 22-Carat Amid Soaring Prices

As per ANI reports, a growing number of gold buyers are now choosing 18-carat gold over the traditionally preferred 22-carat, mainly due to the rising cost of gold. According to the Malabar Group, one of India’s leading jewellery brands, there has been a noticeable shift in customer interest toward 18-carat jewellery, as it is more affordable than 22-carat options.

In India, gold holds both aesthetic and investment value. It’s commonly purchased during festivals, weddings, and special occasions — not just for personal use, but also as a meaningful gift. However, with gold prices reaching record highs in recent months, many buyers are finding it difficult to afford 22-carat jewellery.

Gold has emerged as a preferred global reserve asset, prompting central banks and governments around the world to boost their holdings. In India, the Reserve Bank of India (RBI) has nearly doubled the share of gold in its foreign exchange reserves since 2021, reflecting this growing trend.

Although 22-carat gold is widely regarded as the standard for jewellery due to its 91.6% purity, the steep price has led many consumers to consider the more budget-friendly 18-carat gold, which contains 75% gold and 25% alloy.

Is 18-Carat Gold a Good Option?

Yes, 18-carat gold is still a reliable and certified choice. It is BIS hallmarked, ensuring authenticity and purity. While it has a slightly lower gold content compared to 22-carat, it offers a more economical alternative without compromising too much on quality or appearance. 22-carat gold contains 91.6% pure gold, while 18-carat gold has 75% pure gold. The rest is made up of alloy metals added for strength and durability. The same design also available in 18 carat jewelries also.